Over 20 Years. Well over 20Brands.
I've grown the massive and the minuscule. I’ve shepherded the legacy and launched the new.
Consulting:
4 Ways I Help
I work to unlock your brand's potential... I'm talking real growth: long-term and
sustainable.
Growth built from making smart decisions based on how your consumers really behave.
I work to unlock your brand's potential... I'm talking real growth: long-term
and
sustainable.
Growth built from making smart
decisions based on how your
consumers really behave.
For brands who
Growth has stalled, slowed, or become harder to earn—and no one is quite sure why.
Objective
Find what is really getting in the way, align the team on what matters most, and build a focused plan to get growth moving again.
Key deliverables
- Clear diagnosis of what is holding growth back
- Synthesis of customer needs and behaviour
- Prioritized set of growth opportunities
- 90-day action plan and 12-month growth roadmap
- And more, shaped around your business
Timing
8–10 weeks
For brands who
Are deciding what to build next—and need more than instinct to make the call.
Objective
Turn a wide field of ideas into a clear, evidence-backed choice: what to pursue, improve, pause, or leave behind.
Key deliverables
- Map of the strongest growth opportunities
- Three to five complete proposition platforms
- Consumer feedback and real-world test evidence
- Clear go, pivot, stop, or explore recommendation
- And more, shaped around the decision
Timing
8–12 weeks
For brands who
Have a product nearly ready to launch and want to find the gaps before making the big commitments.
Objective
Pressure-test the product, story, audience, and launch plan—then fix the risks most likely to get in the way.
Key deliverables
- Launch-readiness scorecard
- Critical risks, gaps, and dependencies
- Sharpened proposition and message hierarchy
- 30-, 60-, and 90-day launch plan with success measures
- And more, shaped around the launch
Timing
5–8 weeks
For brands who
Have a lean team doing plenty of marketing, but no shared way to turn consumer insight into clear priorities and better work.
Objective
Build a practical rhythm for learning, deciding, and getting work out the door—without every choice coming back to one senior leader.
Key deliverables
- Honest look at what is working and what is getting in the way
- Clear roles, responsibilities, and decision rights
- Simple planning, briefing, and testing tools
- Consumer-learning and performance rhythm
- And more, shaped around the team
Timing
Approximately 12 weeks
Case study / 01
Getting growth
back in the game.
01 / Bombtech
Getting growth back in the game.
After years of decline, Bombtech needed a clearer reason for golfers to choose it. I led a brand and product strategy reset, carried through the website, packaging, messaging, and marketing.
The result
The business returned to year-over-year growth in April–July 2026, alongside stronger advertising and website performance.
Case study / 02
Building the product
around the consumer.
02 / Mars Pet Nutrition
Building the product around the consumer.
What would make consumers choose a new pet-food format? I led three rounds of live-market testing, refining the audience, proposition, packaging, and product experience—then turned the learning into a clear development brief.
The handoff
A development brief for the brand team, with learning reused by other global teams.
Case study / 03
Knowing when
not to build.
03 / Coleman / Roxie
Knowing when not to build.
I led strategy, development, and paid acquisition for Roxie, Coleman's festival-planning web app. Testing showed people valued the planning help, but it did not lead to enough shopping to justify further investment.
The decision
Coleman accepted the recommendation to stop early, avoiding full development and scaling costs.
Case study / 04
Making innovation
a team capability.
04 / Mars LaunchPad
Making innovation a team capability.
I created an internal consulting practice within Mars LaunchPad and led a team connecting consumer research, opportunity sizing, concept testing, and working prototypes—so ideas could be tested in-market before bigger commitments.
What I built
A practical way of working across Mars divisions and markets.
I Have Lots
Of Thoughts
Here are a few of them.
Check out more on
TikTok
.
