Consumer Product & Brand Leader

I help ambitious consumer businesses find their
, and turn it into growth.

Over 20 Years. Well over 20 Brands.

Just a taste.
  • Royal Canin logo
  • Bombtech logo
  • Corona logo
  • Coleman logo
  • Mars Petcare logo
  • Cadbury logo
  • Budweiser logo
  • Neal Brothers logo
  • M&M's logo
  • Elmer's logo
  • Mars Wrigley logo
  • Royal Canin logo
  • Summer Fresh logo
  • Skittles logo
  • Stella Artois logo
  • Subaru logo
  • Temptations logo
  • Snickers logo
  • AB InBev logo
  • Foodspring logo
  • Muskoka Grown logo

I've grown the massive and the minuscule. I’ve shepherded the legacy and launched the new.

Consulting

I help your brand unlock growth… real growth. Long-term and sustainable growth ,
built from making smart decisions based on how your consumers really behave.

For brands who

Growth has stalled, slowed, or become harder to earn—and no one is quite sure why.

Objective

Find what is really getting in the way, align the team on what matters most, and build a focused plan to get growth moving again.

Key deliverables

  • Clear diagnosis of what is holding growth back
  • Synthesis of customer needs and behaviour
  • Prioritized set of growth opportunities
  • 90-day action plan and 12-month growth roadmap
  • And more, shaped around your business

Timing

8–10 weeks

For brands who

Are deciding what to build next—and need more than instinct to make the call.

Objective

Turn a wide field of ideas into a clear, evidence-backed choice: what to pursue, improve, pause, or leave behind.

Key deliverables

  • Map of the strongest growth opportunities
  • Three to five complete proposition platforms
  • Consumer feedback and real-world test evidence
  • Clear go, pivot, stop, or explore recommendation
  • And more, shaped around the decision

Timing

8–12 weeks

For brands who

Have a product nearly ready to launch and want to find the gaps before making the big commitments.

Objective

Pressure-test the product, story, audience, and launch plan—then fix the risks most likely to get in the way.

Key deliverables

  • Launch-readiness scorecard
  • Critical risks, gaps, and dependencies
  • Sharpened proposition and message hierarchy
  • 30-, 60-, and 90-day launch plan with success measures
  • And more, shaped around the launch

Timing

5–8 weeks

For brands who

Have a lean team doing plenty of marketing, but no shared way to turn consumer insight into clear priorities and better work.

Objective

Build a practical rhythm for learning, deciding, and getting work out the door—without every choice coming back to one senior leader.

Key deliverables

  • Honest look at what is working and what is getting in the way
  • Clear roles, responsibilities, and decision rights
  • Simple planning, briefing, and testing tools
  • Consumer-learning and performance rhythm
  • And more, shaped around the team

Timing

Approximately 12 weeks

I Have Lots
Of Thoughts

Here are a few of them.
Check out more on TikTok .